Introduction

This guide provides a step-by-step system to promote (Your Show) effectively in just 4 to 6 hours of prep time. – Once it is templated a hell of a lot less! By batching content creation, scheduling, and engagement tasks, you can maximize ticket sales while minimizing daily effort. It is big, it is scary, it actually teaches you basic event promotions.

Don’t be like most entertainers—take action now. The reality is that most performers won’t do the work to build a system like this. They’ll keep relying on bookers to do all the heavy lifting, expecting them to magically fill seats, and then complaining when ticket sales don’t meet expectations. That’s not how successful entertainers operate.

Unlike major touring acts, you don’t have the luxury of a dedicated ticketing agency, a high-powered promotions team, or a marketing department working around the clock to sell out your shows. That means you have to do it yourself. But here’s the good news—you don’t need a massive team to sell tickets effectively. You just need a system. A structured, repeatable, and automated system that allows you to consistently drive ticket sales without last-minute panic.

The entertainers who sell out shows, book repeat gigs, and build sustainable careers aren’t waiting around for bookers or venues to do the work for them. They take ownership. They create their own marketing momentum. They work with bookers, not rely on them. They treat event promotion as a partnership, not a hand-off.

This system isn’t difficult—it just requires effort upfront. But once you’ve put in the time to build your templates, schedule your promotions, and automate your marketing, you’ll never be scrambling to sell tickets again. You’ll be in control of your success, instead of hoping someone else will do it for you.

So, are you going to be like the 99% of entertainers who sit back, cross their fingers, and hope someone else fills the seats? Or are you going to be part of the 1% who take charge, build a professional promotion strategy, actively drive ticket sales, and consistently pack their venues?

Step up. Get serious. Build this system. Be proactive. Sell more tickets. And take control of your career like never before.

Section 1: Content Batching & AI Efficiency

Why Use Batching & AI?

Batching and AI streamline event promotion by allowing you to generate, organize, and schedule content efficiently. Instead of working on promotion daily, you dedicate a few hours to create everything in advance. This ensures consistency, reduces stress, and allows for data-driven adjustments.

In event promotion, you can be perfect, or you can be done—you cannot be both. Speed and consistency are more valuable than perfection. AI allows you to generate high-quality content quickly, freeing up time for engagement and audience interaction.

Benefits of AI & Batching:

Instant Content Generation: AI drafts press releases, social media posts, and email sequences in seconds.
Automated Scheduling: Tools like Meta Business Suite and Hootsuite eliminate daily posting tasks. You schedule and it sends it out at the time you schedule.
Optimized for Engagement: AI analyzes content performance and suggests improvements.
Consistency Over Perfection: A well-executed campaign is better than a perfect one that never launches.
Post batching saves a lot of time, frustration and worry. Spending 2 hours doing this saves close to 5 hours in my experience.

With this system, you will create:

21 social media posts
12 reusable graphics
10 engaging videos
3 press releases

By combining AI tools and batching, you’ll complete your promotion setup in just 4 hours—saving time and ensuring a seamless campaign.

Section 2: Social Media Text Posts

🎯 Goal: Pre-write and schedule 21 engaging social media posts in one batch session for fully automated promotion.

Social media is a key driver of ticket sales, but daily posting can be time-consuming and inconsistent. Instead, we create and schedule all 21 posts in one dedicated session, ensuring a steady flow of promotional content without requiring daily effort.

Social Media Posting Strategy

Variety Matters: Posts should include a mix of announcements, countdown reminders, audience engagement, myth-busting, testimonials, and last-minute ticket pushes.
Consistency Over Perfection: It’s better to have a scheduled system than to rely on spontaneous posting.
Batch Creation & AI Assistance: Using AI, we generate all 21 posts at once, review them for accuracy, and schedule them as part of a single campaign.

Using AI (ChatGPT) to Generate Posts

I can generate all 21 social media posts for you in seconds. To ensure maximum engagement, follow these steps:

Copy & Paste the Following Prompt:
“Generate 21 engaging social media posts promoting (Your Show) at [Venue] on [Date] at [Show Time]. The posts should vary in tone and style, including:
- Show announcement
- Countdown reminders (10 days, 7 days, 3 days, 1 day)
- Audience engagement questions (e.g., ‘Who’s coming to the show?’)
- Myth-busting (‘Can you get stuck in hypnosis?’)
- Testimonials from past attendees
- Urgent last-minute ticket push
  Each post should start with a strong hook and end with a clear call-to-action (CTA) to buy tickets at [TICKET LINK].”
Fill in the Brackets with Your Event Details.
- Replace (Your Show) with your event name.
- Add the venue, date, and time.
- Include the ticket purchase link.
Submit the Prompt to Me.
- Paste the completed prompt into our chat, and I will generate all 21 posts instantly.
Review & Finalize.
- Check for tone and clarity, making small adjustments as needed.
Save for Batch Scheduling—DO NOT Post Yet.
- Store all posts in a text document.
- DO NOT post anything immediately—wait until the full promotional package is finalized.

Final Action Steps (Batch Scheduling Workflow):

✅ Generate all 21 posts in one session.
✅ Save them in a text document for easy access.
✅ Do not post anything until the full campaign is scheduled.
✅ Schedule all posts in one batch session using Meta Business Suite or other scheduling tools.

Section 3: Graphic Creation (Batch Process for Facebook & Instagram)

🎯 Goal: Create 12 reusable graphics in a single batch session, ensuring they are correctly formatted for Facebook and Instagram.

Why Batch Graphics?

✅ Saves Time: Eliminates daily content creation by producing everything in advance.
✅ Consistent Branding: Ensures a cohesive look across all promotional materials.
✅ Optimized for Engagement: Uses the correct sizes for maximum visibility on Facebook & Instagram.

Step 1: Create 12 Essential Graphics (Batch Design Process)

Each graphic should follow best practices for visibility and engagement on both Facebook and Instagram. Make sure you save them as a template so you can reuse them for future events.

12 Essential Graphics for Event Promotion

Show Announcement Poster
- Purpose: Primary event promotion image.
- Recommended Size: 1080 x 1350 px (4:5).
Social Media Show Poster
- Purpose: General promotional post.
- Recommended Size: 1080 x 1080 px (1:1).
Countdown (10 Days Left)
- Purpose: Build anticipation leading up to the event.
- Recommended Size: 1080 x 1080 px (1:1).
Countdown (7 Days Left)
- Purpose: Urgency reminder to push ticket sales.
- Recommended Size: 1080 x 1080 px (1:1).
Limited Seats Graphic
- Purpose: Create urgency by showing limited availability.
- Recommended Size: 1080 x 1080 px (1:1).
Final Week Hype Graphic
- Purpose: Boost excitement and last-minute ticket sales.
- Recommended Size: 1080 x 1080 px (1:1).
24-Hour Countdown Graphic
- Purpose: Last-minute urgency push before the event.
- Recommended Size: 1080 x 1080 px (1:1).
Ticket Reminder Graphic
- Purpose: Reinforce ticket availability and encourage action.
- Recommended Size: 1080 x 1080 px (1:1).
Testimonial Graphic
- Purpose: Showcase past event success and audience reactions.
- Recommended Size: 1080 x 1350 px (4:5).
12-Hour Urgency Graphic

Purpose: Final reminder before ticket sales close.
Recommended Size: 1080 x 1080 px (1:1).

Final Ticket Call-to-Action Graphic

Purpose: Last promotional push before event starts.
Recommended Size: 1080 x 1080 px (1:1).

FAQ Graphic

Purpose: Answer common questions about the event.
Recommended Size: 1080 x 1080 px (1:1).

✅ Bonus: If using Instagram & Facebook Stories/Reels, create additional 1080 x 1920 px (9:16) versions for ticket reminders & final push.

Step 2: Design Process Using Canva, Photoshop, or PowerPoint

To ensure fast, high-quality designs:

Use Templates
- Design a master template for each type of graphic.
- Keep fonts, colors, and layout consistent for branding.
Follow the Correct Size for Each Platform
- 1080 x 1350 px (4:5): Best for feed posts (Instagram, Facebook).
- 1080 x 1080 px (1:1): Standard for most posts (works on both platforms).
- 1080 x 1920 px (9:16): For Stories and Reels (use for last-minute ticket pushes).
Use High-Contrast Colors for Readability
- Dark text on light backgrounds, or vice versa.
- Avoid overly detailed images that could reduce clarity.
Keep Text Minimal but Impactful
- Focus on bold, short headlines (e.g., “Only 3 Days Left!”).
- Include a clear call-to-action (CTA) (e.g., “Get Your Tickets Now!”).
Use High-Quality Images & Branding
- Include performer images, logos, and sponsor mentions if needed.

Step 3: Organize Graphics for Batch Scheduling

Once all 12 graphics are created:

✅ Store them in a dedicated folder.
✅ Label each file with the posting date to match the event calendar.
✅ Use Meta Business Suite to schedule everything at once.

Example Folder Organization:

📂 Graphics Folder

✅ Day01_ShowAnnouncement.png
✅ Day03_Countdown10Days.png
✅ Day07_Countdown7Days.png
✅ Day10_LimitedSeats.png
✅ Day14_FinalWeek.png
✅ Day21_LastCall.png

Final Action Steps (Batch Workflow)

✅ Design all 12 graphics in one session.
✅ Follow the correct size formats for Facebook & Instagram.
✅ Save graphics in an organized folder with proper filenames.
✅ Batch schedule everything in Meta Business Suite.

Why This Works Best

📅 Calendar-first approach keeps everything structured.
🎨 Text & graphics remain separate for workflow efficiency.
🚀 Ensures a professional, automated promotional campaign.

Section 4: Video Creation (With Recommended Sizes & Checklists for Each Video Type)

🎯 Goal: Batch-record and schedule 10 promotional videos in one session, ensuring they are optimized for Facebook, Instagram, TikTok, and YouTube Shorts.

NOTE – many of these can be turned into templated videos in your software – you would just change the show information – for instance you could make 10 videos about the myths of hypnosis. Have a hook, let people know you are doing a show and then explain the myth. They you just splice in text about the show and export the completed video. This takes the process down to a few minutes on repeated promo pieces. It also allows you to test what videos promote best and get shared in what markets if you are a numbers geek like me.

The Videos:

Show Announcement Video
FAQ Video 1 (“Can anyone be hypnotized?”)
FAQ Video 2 (“What does hypnosis feel like?”)
Myth-Busting Video (“Myth: You can get stuck in hypnosis. Reality: Nope!”)
Suggestibility Test Video (Engage audience with a fun test)
What to Expect Video (Show format preview)
People Are Afraid of Hypnosis Because… Video (Address common fears)
Final Week Ticket Push Video (Last-minute urgency)
Win Free Tickets Video (If sales are low, promote giveaway)
Last Chance Video (Final push: “Tickets are almost gone!”)

Step 1: Video Size & Format Guidelines

All videos should be recorded in 9:16 vertical format (portrait mode) to ensure compatibility across platforms.

Step 2: Batch Recording Process

Set Up Your Recording Area
✅ Well-lit location with minimal background noise.
✅ Use a tripod or stabilizer for steady shots.
✅ Record in portrait mode (vertical 9:16) to fit all platforms.
Record the 10 Essential Videos (See checklists below for each video type)
✅ Film all videos in one session to save time.
✅ Do multiple takes if needed, but keep each video 30-60 seconds max.
✅ Engaging energy, clear speaking, and direct eye contact.

Step 3: Video Checklists

Each video should be recorded quickly and efficiently using these checklists to ensure clarity, engagement, and purpose.

1. Show Announcement Video

✅ Start with high energy and excitement.
✅ Clearly state the event name, date, and location.
✅ Explain why this show is a must-see.
✅ End with a clear call-to-action (e.g., “Get your tickets now at [TICKET LINK]!”).

2. FAQ Video #1 – “Can Anyone Be Hypnotized?”

✅ Start with the question: “Can anyone be hypnotized?”
✅ Briefly explain how hypnosis works and how most people can participate.
✅ Use a relatable, engaging tone to build curiosity.
✅ End with a CTA (e.g., “Come see for yourself—get your tickets now!”).

3. FAQ Video #2 – “What Does Hypnosis Feel Like?”

✅ Begin with: “People always ask… what does hypnosis feel like?”
✅ Share a quick, entertaining explanation.
✅ If possible, use past audience footage or reactions.
✅ End with a CTA to buy tickets.

4. Myth-Busting Video – “Can You Get Stuck in Hypnosis?”

✅ Hook the audience with: “Have you heard this myth?”
✅ Debunk the myth in a fun and engaging way.
✅ If possible, use humor or quick cuts to keep it interesting.
✅ End with: “Find out more at the show! Get your tickets now!”

5. Suggestibility Test Video

✅ Ask the audience to follow simple instructions (e.g., “Try this at home!”).
✅ Engage them with a fun hypnosis test they can do.
✅ Encourage them to comment their results.
✅ End with a CTA: “Want to experience real hypnosis? Get your tickets now!”

6. What to Expect Video (Show Format Preview)

✅ Explain how the show works in a simple, engaging way.
✅ Show or describe audience participation moments.
✅ Make people excited about being part of the experience.
✅ Close with: “Don’t miss this—get your tickets today!”

7. “People Are Afraid of Hypnosis Because…” Video

✅ Open with: “A lot of people are nervous about hypnosis—let’s talk about that.”
✅ Address a common fear (e.g., losing control, embarrassment).
✅ Reassure them with a funny, relatable approach.
✅ Close with: “Come see for yourself—tickets available now!”

8. Final Week Ticket Push Video

✅ Start with urgency: “Only a few days left—don’t miss out!”
✅ Remind them why this show is special.
✅ Include a limited-time offer or incentive (if applicable).
✅ End with: “Tickets are almost gone—grab yours now!”

9. Win Free Tickets Video (If Running a Giveaway)

✅ Clearly explain the contest rules.
✅ Make it fun and engaging—ask viewers to tag a friend.
✅ Use bold on-screen text for key details.
✅ End with: “Winner announced soon—get your tickets now!”

10. Last Chance Video – “Tickets Are Almost Gone!”

✅ Open with high urgency: “This is your LAST CHANCE!”
✅ Remind them of the show date and ticket availability.
✅ Use FOMO (fear of missing out)—“You don’t want to miss this!”
✅ Strong CTA: “Grab your tickets before they’re gone!”

Step 4: Editing & Scheduling

Edit with Quick Cuts & Captions
✅ Use simple tools like CapCut, InShot, Canva Video, or iMovie.
✅ Add captions and CTA overlays to increase engagement.
Keep Important Text in Safe Zones
✅ Avoid placing text in the bottom 15% of the screen (to prevent UI overlap).
Save & Label Files for Scheduling
✅ Example file names:
- 01_Show_Announcement.mp4
- 03_10DaysLeft.mp4
- 07_7DaysLeft.mp4
- 12_LastChance.mp4

Step 5: Batch Scheduling Workflow

✅ Upload & schedule all videos in Meta Business Suite (Facebook & Instagram Reels).
✅ Use TikTok Scheduler for automated posting.
✅ Use YouTube Shorts upload tool for scheduling.
✅ Double-check thumbnails & captions before posting.

Final Action Steps

✅ Record all 10 videos in one session.
✅ Edit them quickly for best engagement.
✅ Save & label them clearly.
✅ Batch-schedule them across Facebook, Instagram, TikTok, and YouTube Shorts.

Why This Works Best

🎥 Saves time by avoiding daily filming.
🚀 Maximizes reach with high-engagement video content.
✅ Ensures a professional, polished campaign.

Section 5: Scheduling & Automation

🎯 Goal: Upload and schedule all content in one session so posts, videos, and promotions go out automatically at the right time without requiring daily effort.

Why Automate?

✅ Saves Time: Eliminates the need for daily manual posting.
✅ Consistency: Ensures a steady stream of content leading up to the event.
✅ Maximizes Impact: Posts and videos are timed for maximum engagement & urgency.

Step 1: Use the 21-Day Event Promotion Calendar for Scheduling

All content should be scheduled at the same time, following the structured 21-day timeline.

Step 2: Batch-Scheduling Workflow (Organizing Content for Automation)

✅ Prepare all content files first.

Graphics should be saved in a folder, labeled by date.
Videos should be edited and saved, labeled for easy reference.
Social media text should be finalized and stored in a document.

✅ Use Meta Business Suite for Facebook & Instagram.

Schedule text + graphics posts according to the 21-day calendar.
Upload and schedule Reels and videos in advance.

✅ Use TikTok Scheduler for all short-form videos.

Ensure each video is labeled and matches the posting timeline.

✅ Use YouTube Shorts for scheduling short videos.

Upload all 9:16 vertical videos into YouTube Shorts in bulk.

✅ Schedule press releases via email.

Each press release should be prepared and scheduled according to the event calendar.

Step 3: 21-Day Event Promotion Scheduling Timeline

This is the exact schedule to follow when uploading & scheduling posts.

Week 1 (Building Awareness & Announcing the Show)

The goal this week is to create buzz, establish credibility, and get early ticket sales moving.

✅ Day 1 – Press Release #1 + Show Announcement (Post + Video)
✅ Day 2 – Engagement Post: Audience Poll or Question (e.g., “Who’s coming to the show? Tag your friends!”)
✅ Day 3 – 10 Days Left Countdown (Post + Graphic)
✅ Day 4 – FAQ Post: Answering a Common Question About the Show (e.g., “Can anyone be hypnotized?”)
✅ Day 5 – Testimonial Post (Post + Graphic + Video)
✅ Day 6 – Behind-the-Scenes Video (Post + Video)

Week 2 (Increasing Urgency & Social Proof)

This week is all about building trust, leveraging testimonials, and encouraging more ticket sales.

✅ Day 7 – 7 Days Left Countdown (Post + Graphic)
✅ Day 8 – Press Release #2 – Why This Show is a Must-See (Sent to media + social post)
✅ Day 9 – Limited Seats Reminder (Post + Graphic)
✅ Day 10 – What to Expect Video (Post + Video)
✅ Day 11 – Another Testimonial Post (Post + Graphic + Video) (Reinforces social proof)
✅ Day 12 – Last Chance Ticket Video (Post + Video)

Week 3 (Final Push & Ticket Sales Boost)

This week is focused on urgency, FOMO (Fear of Missing Out), and converting undecided ticket buyers.

✅ Day 13 – Final Week Hype Post (Post + Graphic)
✅ Day 14 – 24-Hour Reminder (Post + Graphic)
✅ Day 15 – Ticket Sales Reminder (Post + Video)
✅ Day 16 – Behind-the-Scenes or Performer Insight Post (Personal touch to drive engagement)
✅ Day 17 – Press Release #3 – Final Call to Buy Tickets
✅ Day 18 – Urgency Post: “Only X Tickets Left!” (FOMO Boosting Post)
✅ Day 19 – 12-Hour Countdown (Post + Graphic)
✅ Day 20 – Final Ticket Call-to-Action Video (Post + Video)
✅ Day 21 – Event Day Post (Final Reminder + Behind-the-Scenes)

Step 4: Engage with Scheduled Content Daily (Without Creating New Posts)

Once everything is scheduled:

✅ Monitor engagement daily.

Reply to comments, DMs, and audience interactions.

✅ Boost high-performing posts.

If a post is gaining traction, use paid promotion to amplify its reach.

✅ Encourage sharing.

Ask followers to tag friends or share posts to spread awareness.

Final Action Steps

✅ Schedule all social media posts in Meta Business Suite.
✅ Upload and schedule all videos on Facebook, Instagram, TikTok & YouTube Shorts.
✅ Ensure press releases are scheduled for distribution.
✅ Set up reminders to check engagement daily.

Why This Works Best

📅 Everything is structured & automated—no last-minute posting needed.
🎯 Ensures the right content is posted at the right time.
🚀 Maximizes engagement while minimizing daily effort.

Section 6: Posting in Local Facebook & Online Groups (Targeted Digital Outreach)

🎯 Goal: Expand event reach by posting in local community groups, event forums, and online networks strategically to maximize engagement and ticket sales.

Best Practices for Group Posting:
✅ Find 7 highly relevant local Facebook groups.
✅ Schedule 1 post per day in a different group to avoid spam flags.
✅ Use pre-written event posts from the 21-day promotion list to maintain consistency.
✅ Engage with comments and encourage tagging to increase visibility.

1. Types of Facebook & Online Groups to Post In

🔹 Local Community Groups (General event discovery)

“Things to Do in [City]“
“[City] Events & Entertainment”
“[City] Nightlife & Fun”
“[City] Comedy & Live Shows”

🔹 Buy/Sell Groups (High engagement, people actively check these)

“[City] Buy & Sell”
“Local Deals & Discounts in [City]“
“[City] Ticket Exchange & Events”

🔹 Business Networking Groups (For reaching professionals)

“[City] Business Networking”
“[City] Entrepreneurs & Events”

🔹 Specialty Groups (Based on Your Audience)

Parent groups (if family-friendly)
College & University groups (for student-friendly events)
Comedy & entertainment fan groups

💡 Pro Tip: Some groups require admin approval before posting, so join them early and request permission in advance if necessary.

2. Group Posting Schedule (7-Day Plan)

🎯 Goal: Post in one different group per day, using content from the 21-day event promotion list to keep messaging consistent.

✅ Find 7 groups from the list above that have high engagement and active members.
✅ Use a variety of post types (announcements, countdowns, testimonials, urgency posts).
✅ Space out posts to avoid spam detection—never post the same content in multiple groups on the same day.

📅 Example Posting Schedule Using Pre-Written Posts

Day	Group Type	Post Type (From 21-Day List)
Day 1	Community Events Group	🎤 Show Announcement Post
Day 2	Buy/Sell Group	⏳ 10 Days Left Countdown
Day 3	Business Networking Group	⭐ Testimonial Post
Day 4	Comedy/Entertainment Group	🎭 What to Expect at the Show
Day 5	Ticket Exchange Group	🎟 Limited Seats Reminder
Day 6	Local Parent Group (If Family-Friendly)	❓ FAQ Post (Can Anyone Be Hypnotized?)
Day 7	Things to Do in [City] Group	🚨 Final Week Hype Post

💡 Pro Tip: If a post performs well in one group, consider reusing a similar post in another group a few days later.

3. Engaging With the Audience After Posting

✅ Reply to all comments & questions within 24 hours.
✅ Encourage tagging by saying things like:

“Tag a friend who needs to see this show!”
“Who’s coming with you? Let us know in the comments!”
✅ Re-share high-performing posts on your personal profile or business page to increase reach.

Final Action Steps for Online Group Posting Strategy

✅ Find 7 highly active Facebook groups related to your event.
✅ Use the provided 7-day posting schedule to maintain consistency.
✅ Engage with comments, answer questions, and encourage tagging.
✅ Repost in the same groups every 5-7 days leading up to the event.

Why This Works Best

📢 Reaches local audiences who are actively looking for events.
🚀 Ensures consistent promotion without spam flagging.
🎟 Increases ticket sales through direct audience interaction.
🔄 Creates long-term engagement and visibility for future events.

Section 7: Engagement & Monitoring

🎯 Goal: Keep audience engagement high after scheduling is complete to ensure maximum ticket sales and event awareness.

Once all content is scheduled, your job isn’t over—active engagement with comments, shares, and direct messages is crucial for success.

Step 1: Daily Social Media Monitoring

✅ Reply to all comments & questions within 24 hours.
✅ Engage with people who tag friends in posts.
✅ Acknowledge shares & reposts (like & comment on them).
✅ Respond to direct messages (DMs) from interested attendees.

💡 Pro Tip: A quick reply increases the chance of ticket purchases—engaged users are more likely to buy.

Step 2: Track Engagement & Adjust Strategy

🎯 Goal: Identify what’s working and adjust promotion based on performance.

✅ Check which posts & videos are getting the most engagement.
✅ If a post is performing well, consider boosting it with paid promotion.
✅ If engagement is low, test a different style of post (e.g., a video instead of an image).

📊 Key Metrics to Track:

Number of likes, shares, and comments per post.
How many people tagged friends in ticket-related posts.
Which types of posts lead to ticket sales (track clicks on the ticket link).

💡 Pro Tip: Meta Business Suite and TikTok Analytics show which posts get the most reach—use this to refine content strategy.

Step 3: Last-Week Push & Follow-Ups

As the event date gets closer, increase urgency in your engagement efforts.

✅ Repost the “Final Ticket Push” press release in all available Facebook Groups.
✅ Follow up with media contacts to confirm any interviews or coverage.
✅ Reply to common ticket questions with a sense of urgency.
✅ Post a final reminder about any special promotions (if applicable).

💡 Pro Tip: Many ticket buyers wait until the last minute—this final-week push can generate a big boost in sales!

Step 4: Handling Negative Comments or Concerns

🎯 Goal: Maintain a positive reputation while addressing concerns professionally.

✅ If someone asks a question or expresses doubt—answer with confidence.
✅ If someone complains about ticket prices—focus on the value of the experience.
✅ If there are trolls or negativity—respond professionally and don’t engage in arguments.

💡 Example Response for Price Complaints:
“We understand budget concerns, and that’s why we’ve made sure this show delivers an unforgettable experience! Hope to see you there!”

Final Action Steps for Engagement & Monitoring

✅ Check comments & DMs daily, respond to all engagement.
✅ Track high-performing posts & adjust strategy as needed.
✅ Repost final ticket push messages in Facebook Groups & local networks.
✅ Follow up with press contacts to secure last-minute media coverage.

Why This Works Best

📢 Boosts ticket sales by engaging potential buyers directly.
🚀 Increases post reach through comments, shares, and responses.
🎟 Creates last-minute urgency that pushes hesitant buyers to act.
💡 Builds credibility & trust by handling concerns professionally.

Section 8: Post-Event System

🎯 Goal: Engage the audience after the event to maximize future opportunities, build social proof, and ensure repeat bookings.

The event may be over, but your promotional work continues! A well-executed post-event strategy can lead to:
✅ Stronger relationships with bookers & attendees.
✅ More media coverage & testimonials for future promotions.
✅ Higher engagement for your next event.

Step 1: Send a Follow-Up Press Release About the Event’s Success

🎯 Goal: Get post-event media coverage to showcase the event’s impact.

✅ Write a post-event press release highlighting:

Audience reactions & special moments from the show.
Positive quotes from attendees or organizers.
A CTA for future events (e.g., “Want to bring this show to your town? Contact us now!”).
✅ Send to all media contacts & local news outlets.
✅ Follow up with journalists for possible interviews or recap stories.

💡 Pro Tip: Attach high-quality event photos and videos to increase the chances of publication.

Step 2: Thank Attendees, Bookers & Sponsors

🎯 Goal: Strengthen relationships with clients, sponsors, and audience members.

✅ Send personalized thank-you emails to event organizers & sponsors.
✅ Post a public thank-you message on social media.
✅ Acknowledge VIP guests or key supporters in the post.

💡 Pro Tip: If working with an event planner, festival, or corporate booker, express interest in future collaborations.

Step 3: Share Audience Testimonials & Event Highlights

🎯 Goal: Build social proof to boost credibility and future bookings.

✅ Post photos & videos from the event featuring audience reactions.
✅ Share direct quotes from attendees who loved the show.
✅ Encourage audience members to share their own photos/videos.

💡 Example Social Media Post:
“What an incredible night! Huge thanks to everyone who came out—your energy was AMAZING! Drop your favorite moment in the comments & tag your friends! 🎟🔥”

Step 4: Encourage Reviews & Testimonials for Future Promotions

🎯 Goal: Collect testimonials & social proof for future marketing.

✅ Reach out to attendees via email or social media asking for feedback.
✅ If possible, record short video testimonials from audience members.
✅ Use positive feedback in future promo materials & website content.

💡 Pro Tip: Offer a small incentive (e.g., discounted future tickets) for people who leave reviews.

Step 5: Recycle Event Content for Future Promotions

🎯 Goal: Maximize the value of photos, videos, and testimonials by repurposing them for future event marketing.

✅ Save all event footage & photos in an organized folder.
✅ Create “Throwback” or “Highlight Reel” posts to keep engagement going.
✅ Use past event content in promo materials for your next booking.

💡 Pro Tip: A well-produced highlight video can be used in promo reels to attract new bookings.

Final Action Steps for Post-Event Engagement

✅ Send a post-event press release to media contacts.
✅ Publicly thank attendees, bookers & sponsors.
✅ Share audience testimonials, photos & videos.
✅ Encourage reviews for future credibility.
✅ Organize event content for future marketing.

Why This Works Best

📢 Keeps your audience engaged even after the event.
🎟 Helps secure future bookings through testimonials & media coverage.
🚀 Increases social media engagement with user-generated content.
✅ Turns a single event into long-term marketing material.

Section 9: Final Checklist

🎯 Goal: Ensure all promotional steps are completed and optimized before, during, and after the event to maximize ticket sales and audience engagement.

Use this checklist to double-check your progress and ensure nothing is missed.

Step 1: Pre-Event Promotion Checklist (Before the Event Date)

✅ Press Releases & Media Outreach:

Sent Press Release #1 (Show Announcement).
Sent Press Release #2 (Why This Show is a Must-See).
Sent Press Release #3 (Final Ticket Push).
Followed up with journalists & media contacts.
Secured at least one media interview or article.

✅ Social Media & Digital Marketing:

All 21 social media text posts written and scheduled.
All 12 promotional graphics designed and scheduled.
All 10 promotional videos recorded, edited, and scheduled.
Facebook & Instagram Meta Business Suite scheduling complete.
TikTok & YouTube Shorts videos scheduled.
Group posting strategy planned, with posts scheduled across 7 groups.

✅ Local Outreach & Partnerships:

Submitted event to local event listing websites.
Contacted local businesses for cross-promotion.
Secured at least 1-2 local sponsors or promo partners.

✅ Final Week Ticket Sales Push:

Reposted Final Week Hype content in social media groups.
Sent Final Ticket Push Press Release.
Posted 12-Hour Countdown Reminder.
Answered all last-minute DMs & ticket inquiries.
Engaged with all comments on final ticket push posts.

💡 Pro Tip: If ticket sales are slow in the final 3 days, consider:

Running a “Last-Minute Giveaway”.
Posting an “Only X Tickets Left” urgency message.
Offering a limited-time discount for group bookings.

Step 2: Event Day Checklist

✅ Social Media & Live Updates:

Posted Event Day Final Reminder on Facebook & Instagram.
Shared behind-the-scenes clips from setup or rehearsals.
Went Live on Instagram or Facebook for last-minute promo.

✅ Audience Interaction & Engagement:

Encouraged audience members to tag and share photos/videos.
Engaged with comments & checked DMs for any ticketing issues.

✅ Press & Media Coordination:

Ensured any attending media/journalists have access.
Captured high-quality photos & videos for post-event use.

Step 3: Post-Event Checklist

✅ Post-Event Engagement:

Sent Post-Event Press Release highlighting show success.
Publicly thanked attendees, bookers, and sponsors.
Posted audience testimonials & highlights on social media.
Encouraged attendees to leave reviews or share event clips.

✅ Content Archiving & Repurposing:

Organized all event photos & videos in a dedicated folder.
Created highlight reels or throwback content for future promo.
Stored audience testimonials for website & marketing use.

✅ Future Booking Follow-Up:

Reached out to bookers for repeat bookings or referrals.
Contacted audience members who engaged for future promotions.

Final Action Steps Before Closing Out This Event

✅ Double-check that all content was scheduled & executed properly.
✅ Review engagement metrics and adjust strategy for the next event.
✅ Celebrate a successful event! 🎉

Why This Works Best

✔ Prevents last-minute mistakes by following a structured checklist.
✔ Ensures all marketing efforts are fully executed.
✔ Maximizes audience engagement during & after the event.
✔ Leverages the event for future promotions and repeat bookings.

Section 10: Organizing Your Promotional Materials

🎯 Goal: Keep each event’s promotional materials organized separately for easy reuse and quick access. Every event gets its own dedicated promotional folder, ensuring a streamlined workflow and easy duplication for future promotions.

Step 1: Create a Separate Promotional Folder for Each Event

✅ Use cloud storage like Google Drive, Dropbox, or OneDrive for easy access.
✅ Each event should have its own main folder to keep all marketing assets separate.
✅ Create a master folder named “Event Promotions” and store individual event folders inside it.

💡 Example Folder Structure:

📂 Event Promotions (Master Folder — Stores all event folders)
│
├── 📁 [Event Name] – [Date] (All promotional content for that event goes here!)
├── 📁 [Next Event] – [Date] (Same structure for every new event!)
├── 📁 [Another Event] – [Date] (Repeat for every event!)

💡 Pro Tip: Keeping each event’s promotional folder separate makes it easy to copy & reuse materials for future shows while avoiding clutter.

Step 2: Save & Label Files Clearly

✅ All content for an event should be saved directly inside its event folder—NO SUBFOLDERS.
✅ Use a structured naming system to make finding files easier.

💡 Example File Naming Format (Inside an Event Folder):

📁 [Event Name] – [Date]

Show_Announcement_Graphic_[EventName].png
10DaysLeft_Countdown_[EventName].png
LimitedSeats_Reminder_[EventName].png
Show_Announcement_Video_[EventName].mp4
WhatToExpect_Video_[EventName].mp4
FinalTicketPush_Video_[EventName].mp4
Press_Release_01_[EventName].docx
Press_Release_02_[EventName].docx
Press_Release_03_[EventName].docx
Facebook_Post_Show_Announcement_[EventName].txt
Instagram_Post_10DaysLeft_[EventName].txt
TikTok_Post_LimitedSeats_[EventName].txt

💡 Pro Tip: The [EventName] tag ensures that each event’s files stay separate and easy to identify.

Step 3: Back Up & Repurpose Event Content

🎯 Goal: Make sure all materials are stored safely and easy to reuse for future events.

✅ Upload all event materials to a secure cloud backup.
✅ Save audience testimonials & media coverage for future marketing.
✅ Reuse high-performing social media posts & graphics for future events.
✅ Keep press releases and email templates ready for modification & reuse.

💡 Pro Tip: If an event was highly successful, duplicate the entire folder for future use, only making minor edits instead of starting from scratch.

Final Action Steps for Event Folder Organization

✅ Create & maintain a separate folder for every event.
✅ Save all promotional materials in the event folder with clear labels.
✅ Back up materials in cloud storage to prevent loss.
✅ Repurpose high-performing content for future events.
✅ Keep a master “Event Promotions” folder for easy access.

Why This Works Best

📂 Prevents confusion by keeping each event’s files separate.
📢 Makes it easy to copy and reuse past materials.
✅ Eliminates clutter—no unnecessary subfolders.
🚀 Saves time when preparing for future shows.

BONUS CONTENT: Advanced Strategies for Event Promotion

🎯 Goal: These advanced strategies go beyond the core event promotion system to increase visibility, drive ticket sales, and create long-term booking opportunities. These techniques will help you expand your audience, optimize your marketing budget, and leverage key partnerships to sell more tickets and establish a repeatable promotional system.

1. Boost the Best Performing Post Each Week

Why It Works:

Boosting posts ensures that your best content gets the most visibility while optimizing your advertising budget. Instead of running general ads, you promote posts that have already proven engaging, increasing the likelihood of conversions.

How to Execute:

✅ Monitor post performance in Meta Business Suite to find the best-performing post each week.
✅ Look for posts with high engagement (likes, shares, and comments).
✅ Boost the post for $10-$20 to increase its reach among potential ticket buyers.
✅ Use Facebook’s audience targeting to reach local audiences and those interested in live events, entertainment, and hypnosis.
✅ Run the boost until ticket sales close to keep the momentum going.

💡 Pro Tip: Use Facebook’s Retargeting Ads to show the post only to people who visited the ticket page but haven’t purchased yet—this increases conversion rates dramatically.

2. Reach Out to Local Facebook Groups for Ticket Sales & Cross-Promotion

Why It Works:

Community groups and event pages are filled with people actively looking for things to do. These groups are often trusted sources of recommendations, meaning your event is more likely to attract interest and sales.

How to Execute:

✅ Identify at least 7 highly active local Facebook groups (see Section 7 for group types).
✅ Check group rules to ensure event promotions are allowed.
✅ Post in one different group per day using scheduled content from your 21-day posting calendar (don’t spam multiple groups on the same day).
✅ Encourage engagement by asking group members to tag a friend who might be interested.
✅ If possible, work with the group admin to get your post pinned or featured for higher visibility.
✅ Offer exclusive discounts for group members to incentivize ticket sales.

💡 Pro Tip: Create a weekly reminder post in your own social media stories encouraging followers to check out these Facebook groups for exclusive ticket offers—this boosts organic engagement.

3. Partner with Local Businesses for Cross-Promotion

Why It Works:

Local businesses are always looking for new ways to engage their customers. Partnering with them gives you free exposure while providing them with a fun event to promote—a win-win.

How to Execute:

✅ Contact coffee shops, restaurants, bookstores, gyms, and event venues in your area.
✅ Offer them free tickets in exchange for promoting the event.
✅ Provide flyers, posters, and digital materials that they can display.
✅ Suggest cross-promotions, such as:

A coffee shop offering a discount if customers show their event ticket.
A restaurant promoting a “Dinner & a Show” bundle for ticket holders.
A gym or wellness studio giving away event tickets in a contest.
✅ Ask businesses to promote the event on their social media & email lists.

💡 Pro Tip: If a business brings in multiple ticket sales, offer them free sponsorship visibility at your show (mention them on stage or in social media posts).

4. Leverage Influencer Marketing & Local Media for Extra Exposure

Why It Works:

People trust recommendations from influencers and media personalities more than ads. A single endorsement from the right person can significantly boost ticket sales.

How to Execute:

✅ Find micro-influencers (1,000–10,000 followers) in your city who specialize in entertainment, nightlife, or comedy.
✅ Offer them free VIP tickets in exchange for a social media post, Instagram story, or short TikTok video.
✅ Reach out to local bloggers, radio stations, event websites, and newspapers to request coverage of your event.
✅ Send personalized press invitations to media figures for a press night.
✅ If possible, schedule a live podcast or radio interview to discuss the show.

💡 Pro Tip: Some local influencers may accept affiliate commissions—offer them a special ticket discount code, and pay them a percentage for each ticket sold through their code.

5. Run Viral Giveaway Contests to Boost Engagement

Why It Works:

People love free tickets—and giveaways create viral engagement by getting your audience to share, tag, and spread the word.

How to Execute:

✅ Run a “Tag a Friend & Win Free Tickets” contest on Facebook & Instagram.
✅ Require participants to:

Like the post
Tag at least 2 friends in the comments
Share the post to their stories
✅ Give away a pair of VIP tickets or a special behind-the-scenes experience.
✅ Announce the winner 48 hours before the event to create urgency.
✅ After the contest ends, offer a small discount to those who entered but didn’t win, turning engagement into actual ticket sales.

💡 Pro Tip: If a local business partners with you, let them co-host the giveaway for double the exposure.

6. Use Email Marketing for Last-Minute Sales

Why It Works:

Most ticket buyers wait until the last minute. Email marketing allows you to push ticket sales in the final days when urgency is highest.

How to Execute:

✅ Send an email sequence to people who have shown interest but haven’t bought yet.
✅ Include customer testimonials, urgency-driven messaging, and a clear CTA.
✅ Use subject lines that create urgency, such as:

“🚨 Only a Few Tickets Left – Get Yours Before It’s Too Late!”
“📅 The Show is THIS WEEKEND – Don’t Miss Out!”
“🎭 Hypnosis & Comedy Like You’ve Never Seen – Secure Your Spot!”
✅ Offer a time-sensitive discount or VIP upgrade in the last email.

💡 Pro Tip: If your email list is small, partner with local businesses or influencers to send a promo email to their audience.

7. Repurpose & Recycle Promotional Content for Future Events

Why It Works:

A successful promotional campaign should be duplicated and repurposed—this saves time and makes future event marketing easier.

How to Execute:

✅ Save all promotional materials (social media posts, graphics, videos, ads, and press releases).
✅ Use the highest-performing social media posts as templates for future events.
✅ Create a “Throwback” post using past event footage to hype your next show.
✅ Store successful ad copy so it can be modified and reused.

💡 Pro Tip: Keep a master promo folder with all high-engagement posts and successful ad campaigns to make event marketing faster and more effective every time.

8. Secret VIP Tickets for Engagement (Hidden Ticket Strategy & Exclusive Access Sales)

🎯 Why It Works:
Exclusivity drives engagement and increases ticket value. By offering secret VIP tickets, you create a sense of mystery and urgency that makes people more eager to buy. This strategy boosts ticket sales while rewarding dedicated fans and high-value customers.

How to Execute:

✅ Create a hidden ticket category on your event page (e.g., “Secret Access VIP” or “Hidden VIP Experience”).
✅ Only reveal the VIP link through specific channels:

Social media Easter eggs (hide the link in a caption or an Instagram story).
Email puzzles (send subscribers a challenge where the answer is the link).
In-person giveaways (offer a VIP upgrade to random ticket buyers).
✅ VIP Ticket Perks Can Include:
Exclusive backstage access before or after the show.
A private magic lesson with the performer.
A meet & greet with photos and signed merchandise.
A front-row reserved seat upgrade for better show experience.
✅ Only release a limited number of VIP tickets to create scarcity and drive urgency.

💡 Pro Tip:
To make it even more interactive, let people “unlock” VIP tickets by completing an online challenge (e.g., solving a riddle on your website or decoding a message in your social media stories).

9. Local Newspaper & Radio Stunt (Get Free PR & Buzz)

🎯 Why It Works:
Local media outlets are always looking for unique stories. A live magic stunt creates a visually compelling, newsworthy event that gets you free publicity in newspapers, TV, and radio.

How to Execute:

✅ Reach out to local news stations, radio shows, and entertainment bloggers offering them an exclusive live performance.
✅ Perform a visually stunning, short trick that can be easily shared on social media (e.g., levitation, mind-reading, vanishing an object).
✅ Offer to give away free tickets through their station to increase listener/viewer engagement.
✅ Create a press release explaining why your event is unique and how it adds value to the local entertainment scene.
✅ Tie it into a trending theme (e.g., “Mind-Blowing Magic for Halloween” or “Holiday Illusions That Will Amaze Your Family”).

💡 Pro Tip:
TV stations love live interactive content—suggest a trick where the host is involved in the illusion to make it more entertaining!

10. Group Sales & Table Sales (Maximizing Large Purchases & VIP Seating)

🎯 Why It Works:
Larger ticket purchases mean fewer individual buyers needed to fill the venue. Offering group and table sales packages makes it easy for companies, families, and organizations to book multiple tickets at once—which increases revenue per transaction.

How to Execute:

✅ Create a special group rate for 10+ tickets (e.g., “Buy 10 tickets, get 2 free”).
✅ Offer premium table sales for a better experience:

Reserved front-row seating for groups.
Table service with drinks/snacks for select ticket tiers.
Exclusive meet & greet for large parties.
✅ Market group tickets to organizations & businesses:
Corporate team outings (HR departments, business networking groups).
School groups (great for family-friendly magic shows).
Tour groups & tourism agencies (especially if performing in a popular destination).
Service clubs (Rotary, Lions Club, etc.) looking for entertainment for members.
✅ Promote early bookings for table sales with urgency-driven messaging:
“🔹 VIP Tables Almost Gone! Reserve now before they sell out.”
“🎭 Group Packages Available – Perfect for a Night Out with Friends!”
✅ Work with event planners & venue managers to help sell premium packages to their clients.

💡 Pro Tip:
If selling corporate or group packages, provide custom branded tickets with their company name for a personalized experience!

Final Action Steps for Advanced Event Promotion

✅ Launch Secret VIP Ticket access through hidden links & challenges.
✅ Secure local media exposure by pitching a PR stunt to TV/radio.
✅ Offer group sales & table reservations to drive higher ticket revenue.
✅ Partner with businesses to cross-promote group sales & VIP experiences.
✅ Create urgency-driven messaging around limited VIP and table availability.

Why These Strategies Work Best

📢 VIP & hidden ticket strategies increase engagement and exclusivity.
🎟 Local media coverage generates free PR and ticket demand.
🚀 Group sales drive higher revenue per transaction.
✅ Table reservations create premium experiences that sell at higher prices.

Final Action Steps for Bonus Strategies

✅ Boost high-performing posts weekly to increase ticket sales.
✅ Post in one strategic local group per day using scheduled content.
✅ Partner with businesses for in-store promotions and sponsorship deals.
✅ Use influencers and local media to expand reach beyond ads.
✅ Run viral giveaways to increase engagement and ticket demand.
✅ Send last-minute email campaigns to close ticket sales.
✅ Organize and repurpose promotional content for future events.

Why These Strategies Work Best

📢 Expands your reach beyond organic posting.
🎟 Drives extra ticket sales through multiple audience channels.
🚀 Leverages influencers and businesses for free promotion.
♻ Creates a sustainable event marketing system for future shows.

BONUS STRATEGY: Email Marketing for Long-Term Success & Location-Based Targeting

🎯 Goal: Develop a highly targeted email marketing strategy that maximizes ticket sales in the right locations by separating email lists by event, region, and past attendance.

Step 1: Why You Need Separate Mailing Lists

📍 Not all events are local—if you’re traveling long distances, sending event promotions to people 200+ km away won’t convert well. Instead, focus on location-based email segmentation to ensure the right audience receives event updates.

🎟 People who bought tickets before are the best leads for future shows in the same city—re-engaging these buyers ensures faster sales.

✅ Each event should have its own email list.
✅ Past ticket buyers should be grouped by city/region.
✅ New leads from social media & website signups should be categorized separately.

💡 Pro Tip: When rebooking an event, the first emails should go to people who attended last year before marketing to a new audience.

Step 2: How to Organize Your Email Lists for Maximum Impact

🎯 Goal: Separate your audience into specific mailing lists to improve open rates, engagement, and ticket conversions.

📂 Recommended Email Segments:

✅ Past Ticket Buyers (City-Based)

People who bought tickets online last year or in past events in the same city.
These people are most likely to buy again when the show returns.
Should get exclusive early access or VIP deals for being a past attendee.

✅ General Interest List (Subscribers from Website & Social Media)

People who signed up for updates but haven’t attended yet.
Target with general event promotions but only if the event is in their area.

✅ VIP & High-Engagement Subscribers

People who engaged heavily with past email promotions.
May have attended multiple shows.
Should be offered priority seating, VIP deals, or exclusive meet & greet access.

✅ Local Event Lists for Rebooking Shows

When rebooking a venue in the same city, send an email campaign first to previous attendees.
If you don’t have online ticketing records, ask the venue or ticket provider for past buyer data.
Use subject lines like “We’re Back! First Access to Tickets for [Event Name]” to create exclusivity.

💡 Pro Tip: Keep regional lists separate! Don’t send Calgary event emails to your Vancouver audience—this lowers engagement and increases unsubscribes.

Step 3: How to Use Email Lists Effectively for Rebooked Events

🎯 Goal: Leverage past event attendees for faster ticket sales when returning to a city.

Step 1: First Email to Past Attendees (1 Year Later)

✅ Send a “We’re Coming Back!” email exclusively to people who bought tickets last year.
✅ Subject line: “Back By Popular Demand – Pre-Sale Tickets Just for You!”
✅ Offer an early-bird discount to encourage fast sales.

Step 2: Second Wave to New Leads (1 Week Later)

✅ If the first email performs well, open tickets to the general list for that region.
✅ Use urgency-driven messaging (e.g., “Only a Few Seats Left!”).

Step 3: Reminder Emails to Both Lists (1 Week & 3 Days Before Event)

✅ Use testimonials from last year’s show in reminder emails.
✅ Subject line: “Your Last Chance to See [Event Name] LIVE in [City]!”

💡 Pro Tip: If a show sells out quickly, create a waitlist and offer extra shows to high-demand cities.

Step 4: Automating Email Segmentation to Save Time

🎯 Goal: Set up automated audience segmentation so each subscriber gets the right emails for their location.

✅ Use FluentCRM, ConvertKit, ActiveCampaign, or MailChimp to separate lists by city, region, and past event attendance.
✅ When someone buys a ticket, automatically tag them as an attendee of that city’s event for future use.
✅ Schedule automated follow-ups based on ticket sales behavior:

Bought ticket last year? Early access email.
Clicked but didn’t buy? Send a reminder with a limited-time discount.

💡 Pro Tip: If an event isn’t rebooked the following year, offer subscribers a chance to “vote” on where to bring the show next!

Final Action Steps for Email Marketing Success

✅ Create separate email lists based on city & event history.
✅ Prioritize past ticket buyers for rebooked event promotions.
✅ Use automation to segment and personalize email campaigns.
✅ Engage with local leads first before expanding promotion to new audiences.

Why This Works Best

📢 Prevents unnecessary emails to people who won’t attend.
🎟 Increases conversions by focusing on people who have already attended.
🚀 Creates a structured, repeatable system for promoting events in different cities.
✅ Saves time by using automation instead of manual sorting.

6 Figure Entertainer’s Event Promotion Blueprint

Introduction

This guide provides a step-by-step system to promote your show effectively in just four hours of preparation. By batching content creation, scheduling, and engagement tasks, you can maximize ticket sales while minimizing daily effort.

Group Posting Schedule (7-Day Plan)

🎯 Goal: Post in one different group per day, using content from the 21-day event promotion list to keep messaging consistent.

✅ Find 7 groups from the list above that have high engagement and active members.
✅ Use a variety of post types (announcements, countdowns, testimonials, urgency posts).
✅ Space out posts to avoid spam detection—never post the same content in multiple groups on the same day.

Day	Group Type	Post Type (From 21-Day List)
Day 1	Community Events Group	🎤 Show Announcement Post
Day 2	Buy/Sell Group	⏳ 10 Days Left Countdown
Day 3	Business Networking Group	⭐ Testimonial Post
Day 4	Comedy/Entertainment Group	🎭 What to Expect at the Show
Day 5	Ticket Exchange Group	🎟 Limited Seats Reminder
Day 6	Local Parent Group (If Family-Friendly)	❓ FAQ Post (Can Anyone Be Hypnotized?)
Day 7	Things to Do in [City] Group	🚨 Final Week Hype Post

✅ After posting, engage with comments, answer questions, and encourage group members to tag friends.
✅ Repost in active groups every 5-7 days leading up to the event for continued visibility.
💡 Pro Tip: If a post performs well in one group, consider reusing a similar post in another group a few days later.

Engaging With the Audience After Posting

✅ Reply to all comments & questions within 24 hours.
✅ Encourage tagging by saying things like:

“Tag a friend who needs to see this show!”
“Who’s coming with you? Let us know in the comments!”
✅ Re-share high-performing posts on your personal profile or business page to increase reach.

Section 7: Engagement & Monitoring

Goal: Keep audience engagement high after scheduling is complete to ensure maximum ticket sales and event awareness.

Once all content is scheduled, your job isn’t over—active engagement with comments, shares, and direct messages is crucial for success.

Step 1: Daily Social Media Monitoring

✅ Reply to all comments & questions within 24 hours.
✅ Engage with people who tag friends in posts.
✅ Acknowledge shares & reposts (like & comment on them).
✅ Respond to direct messages (DMs) from interested attendees.
💡 Pro Tip: A quick reply increases the chance of ticket purchases—engaged users are more likely to buy.

Step 2: Track Engagement & Adjust Strategy

🎯 Goal: Identify what’s working and adjust promotion based on performance.

✅ Check which posts & videos are getting the most engagement.
✅ If a post is performing well, consider boosting it with paid promotion.
✅ If engagement is low, test a different style of post (e.g., a video instead of an image).

📊 Key Metrics to Track:

Number of likes, shares, and comments per post.
How many people tagged friends in ticket-related posts.
Which types of posts lead to ticket sales (track clicks on the ticket link).

💡 Pro Tip: Meta Business Suite and TikTok Analytics show which posts get the most reach—use this to refine content strategy.

Step 3: Last-Week Push & Follow-Ups

As the event date gets closer, increase urgency in your engagement efforts.

✅ Repost the “Final Ticket Push” press release in all available Facebook Groups.
✅ Follow up with media contacts to confirm any interviews or coverage.
✅ Reply to common ticket questions with a sense of urgency.
✅ Post a final reminder about any special promotions (if applicable).

💡 Pro Tip: Many ticket buyers wait until the last minute—this final-week push can generate a big boost in sales!

Step 4: Handling Negative Comments or Concerns

🎯 Goal: Maintain a positive reputation while addressing concerns professionally.

✅ If someone asks a question or expresses doubt—answer with confidence.
✅ If someone complains about ticket prices—focus on the value of the experience.
✅ If there are trolls or negativity—respond professionally and don’t engage in arguments.

💡 Example Response for Price Complaints:
“We understand budget concerns, and that’s why we’ve made sure this show delivers an unforgettable experience! Hope to see you there!”

Section 8: Post-Event System

Goal: Engage the audience after the event to maximize future opportunities, build social proof, and ensure repeat bookings.

The event may be over, but your promotional work continues! A well-executed post-event strategy can lead to:
✅ Stronger relationships with bookers & attendees.
✅ More media coverage & testimonials for future promotions.
✅ Higher engagement for your next event.

Step 1: Send a Follow-Up Press Release About the Event’s Success

🎯 Goal: Get post-event media coverage to showcase the event’s impact.

✅ Write a post-event press release highlighting:

Audience reactions & special moments from the show.
Positive quotes from attendees or organizers.
A CTA for future events (e.g., “Want to bring this show to your town? Contact us now!”).
✅ Send to all media contacts & local news outlets.
✅ Follow up with journalists for possible interviews or recap stories.

💡 Pro Tip: Attach high-quality event photos and videos to increase the chances of publication.

Step 2: Thank Attendees, Bookers & Sponsors

✅ Send personalized thank-you emails to event organizers & sponsors.
✅ Post a public thank-you message on social media.
✅ Acknowledge VIP guests or key supporters in the post.

Section 9: Organizing Your Promotional Materials

Goal: Keep each event’s promotional materials organized separately for easy reuse and quick access. Every event gets its own dedicated promotional folder, ensuring a streamlined workflow and easy duplication for future promotions.

Step 1: Create a Separate Promotional Folder for Each Event

✅ Use cloud storage like Google Drive, Dropbox, or OneDrive for easy access.
✅ Each event should have its own main folder to keep all marketing assets separate.
✅ Create a master folder named “Event Promotions” and store individual event folders inside it.

💡 Example Folder Structure:

💡 Pro Tip: Keeping each event’s promotional folder separate makes it easy to copy & reuse materials for future shows while avoiding clutter.

Step 2: Save & Label Files Clearly

✅ All content for an event should be saved directly inside its event folder—NO SUBFOLDERS.
✅ Use a structured naming system to make finding files easier.

💡 Example File Naming Format (Inside an Event Folder):

📁 [Event Name] – [Date]

Show_Announcement_Graphic_[EventName].png
10DaysLeft_Countdown_[EventName].png
LimitedSeats_Reminder_[EventName].png
Show_Announcement_Video_[EventName].mp4
WhatToExpect_Video_[EventName].mp4
FinalTicketPush_Video_[EventName].mp4
Press_Release_01_[EventName].docx
Press_Release_02_[EventName].docx
Press_Release_03_[EventName].docx
Facebook_Post_Show_Announcement_[EventName].txt
Instagram_Post_10DaysLeft_[EventName].txt
TikTok_Post_LimitedSeats_[EventName].txt

💡 Pro Tip: The [EventName] tag ensures that each event’s files stay separate and easy to identify.

Step 3: Back Up & Repurpose Event Content

🎯 Goal: Make sure all materials are stored safely and easy to reuse for future events.

💡 Pro Tip: If an event was highly successful, duplicate the entire folder for future use, only making minor edits instead of starting from scratch.

Final Action Steps for Event Folder Organization

Why This Works Best

📂 Prevents confusion by keeping each event’s files separate.
📢 Makes it easy to copy and reuse past materials.
✅ Eliminates clutter—no unnecessary subfolders.
🚀 Saves time when preparing for future shows.

BONUS STRATEGY: Advanced Event Promotion Techniques

🎯 Goal: These advanced strategies go beyond the core event promotion system to increase visibility, drive ticket sales, and create long-term booking opportunities.

1. Boost the Best Performing Post Each Week

✅ Why It Works: Boosting posts ensures that your best content gets the most visibility while optimizing your advertising budget. Instead of running general ads, you promote posts that have already proven engaging, increasing the likelihood of conversions.

✅ How to Execute:

Monitor post performance in Meta Business Suite to find the best-performing post each week.
Look for posts with high engagement (likes, shares, and comments).
Boost the post for $10-$20 to increase its reach among potential ticket buyers.
Use Facebook’s audience targeting to reach local audiences and those interested in live events, entertainment, and hypnosis.
Run the boost until ticket sales close to keep the momentum going.

💡 Pro Tip: Use Facebook’s Retargeting Ads to show the post only to people who visited the ticket page but haven’t purchased yet—this increases conversion rates dramatically.

2. Run Viral Giveaway Contests to Boost Engagement

✅ Why It Works: People love free tickets—giveaways create viral engagement by getting your audience to share, tag, and spread the word.

✅ How to Execute:

Run a “Tag a Friend & Win Free Tickets” contest on Facebook & Instagram.
Require participants to:
- Like the post
- Tag at least 2 friends in the comments
- Share the post to their stories
Give away a pair of VIP tickets or a special behind-the-scenes experience.
Announce the winner 48 hours before the event to create urgency.
After the contest ends, offer a small discount to those who entered but didn’t win, turning engagement into actual ticket sales.

💡 Pro Tip: If a local business partners with you, let them co-host the giveaway for double the exposure.

3. Secret VIP Tickets for Engagement (Hidden Ticket Strategy & Exclusive Access Sales)

✅ Why It Works: Exclusivity drives engagement and increases ticket value. By offering secret VIP tickets, you create a sense of mystery and urgency that makes people more eager to buy.

✅ How to Execute:

Create a hidden ticket category on your event page (e.g., “Secret Access VIP” or “Hidden VIP Experience”).
Only reveal the VIP link through specific channels:
- Social media Easter eggs (hide the link in a caption or an Instagram story).
- Email puzzles (send subscribers a challenge where the answer is the link).
- In-person giveaways (offer a VIP upgrade to random ticket buyers).
VIP Ticket Perks Can Include:
- Exclusive backstage access before or after the show.
- A private hypnosis lesson with the performer.
- A meet & greet with photos and signed merchandise.
- A front-row reserved seat upgrade for better show experience.

💡 Pro Tip: Let people “unlock” VIP tickets by completing an online challenge (e.g., solving a riddle on your website or decoding a message in your social media stories).

Final Action Steps for Advanced Event Promotion

✅ Boost high-performing posts weekly to increase ticket sales.
✅ Run viral giveaways to increase engagement and ticket demand.
✅ Launch Secret VIP Ticket access through hidden links & challenges.
✅ Encourage influencers to help promote giveaways & hidden ticket access.
✅ Re-engage past attendees with exclusive early access deals.

Check lists:

Pre-Event Promotion Checklist (4-6 Weeks Before Event)

✅ Press Releases & Media Outreach:
☐ Sent Press Release #1 (Show Announcement)
☐ Sent Press Release #2 (Why This Show is a Must-See)
☐ Sent Press Release #3 (Final Ticket Push)
☐ Followed up with journalists & media contacts
☐ Secured at least one media interview or article

✅ Social Media & Digital Marketing:
☐ All 21 social media text posts written and scheduled
☐ All 12 promotional graphics designed and scheduled
☐ All 10 promotional videos recorded, edited, and scheduled
☐ Facebook & Instagram Meta Business Suite scheduling complete
☐ TikTok & YouTube Shorts videos scheduled
☐ Group posting strategy planned, with posts scheduled across 7 groups

✅ Local Outreach & Partnerships:
☐ Submitted event to local event listing websites
☐ Contacted local businesses for cross-promotion
☐ Secured at least 1-2 local sponsors or promo partners

✅ Final Week Ticket Sales Push:
☐ Reposted Final Week Hype content in social media groups
☐ Sent Final Ticket Push Press Release
☐ Posted 12-Hour Countdown Reminder
☐ Answered all last-minute DMs & ticket inquiries
☐ Engaged with all comments on final ticket push posts

💡 Pro Tip: If ticket sales are slow in the final 3 days, consider:

Running a “Last-Minute Giveaway”
Posting an “Only X Tickets Left” urgency message
Offering a limited-time discount for group bookings

Event Day Checklist

✅ Social Media & Live Updates:
☐ Posted Event Day Final Reminder on Facebook & Instagram
☐ Shared behind-the-scenes clips from setup or rehearsals
☐ Went Live on Instagram or Facebook for last-minute promo

✅ Audience Interaction & Engagement:
☐ Encouraged audience members to tag and share photos/videos
☐ Engaged with comments & checked DMs for any ticketing issues

✅ Press & Media Coordination:
☐ Ensured any attending media/journalists have access
☐ Captured high-quality photos & videos for post-event use

Post-Event Checklist

✅ Post-Event Engagement:
☐ Sent Post-Event Press Release highlighting show success
☐ Publicly thanked attendees, bookers, and sponsors
☐ Posted audience testimonials & highlights on social media
☐ Encouraged attendees to leave reviews or share event clips

✅ Content Archiving & Repurposing:
☐ Organized all event photos & videos in a dedicated folder
☐ Created highlight reels or throwback content for future promo
☐ Stored audience testimonials for website & marketing use

✅ Future Booking Follow-Up:
☐ Reached out to bookers for repeat bookings or referrals
☐ Contacted audience members who engaged for future promotions

Final Action Steps Before Closing Out This Event

✅ Double-check that all content was scheduled & executed properly
✅ Review engagement metrics and adjust strategy for the next event
✅ Celebrate a successful event!

🚀 Now it’s time to take what worked and apply it to the next event!

6 Figure Entertainer’s Event Promotion Blueprint!

Introduction

Section 1: Content Batching & AI Efficiency

Why Use Batching & AI?

Benefits of AI & Batching:

Social Media Posting Strategy

Using AI (ChatGPT) to Generate Posts

Final Action Steps (Batch Scheduling Workflow):

Step 1: Create 12 Essential Graphics (Batch Design Process)

12 Essential Graphics for Event Promotion

Step 2: Design Process Using Canva, Photoshop, or PowerPoint

Step 3: Organize Graphics for Batch Scheduling

Final Action Steps (Batch Workflow)

Why This Works Best

Section 4: Video Creation (With Recommended Sizes & Checklists for Each Video Type)

Step 1: Video Size & Format Guidelines

Recommended Video Sizes for Each Platform

Step 2: Batch Recording Process

Step 3: Video Checklists

1. Show Announcement Video

2. FAQ Video #1 – “Can Anyone Be Hypnotized?”

3. FAQ Video #2 – “What Does Hypnosis Feel Like?”

4. Myth-Busting Video – “Can You Get Stuck in Hypnosis?”

5. Suggestibility Test Video

6. What to Expect Video (Show Format Preview)

7. “People Are Afraid of Hypnosis Because…” Video

8. Final Week Ticket Push Video

9. Win Free Tickets Video (If Running a Giveaway)

10. Last Chance Video – “Tickets Are Almost Gone!”

Step 4: Editing & Scheduling

Step 5: Batch Scheduling Workflow

Final Action Steps

Why This Works Best

Why Automate?

Step 1: Use the 21-Day Event Promotion Calendar for Scheduling

Step 2: Batch-Scheduling Workflow (Organizing Content for Automation)

Step 3: 21-Day Event Promotion Scheduling Timeline

Week 1 (Building Awareness & Announcing the Show)

Week 2 (Increasing Urgency & Social Proof)

Week 3 (Final Push & Ticket Sales Boost)

Step 4: Engage with Scheduled Content Daily (Without Creating New Posts)

Final Action Steps

Why This Works Best

Section 6: Posting in Local Facebook & Online Groups (Targeted Digital Outreach)

1. Types of Facebook & Online Groups to Post In

2. Group Posting Schedule (7-Day Plan)

3. Engaging With the Audience After Posting

Final Action Steps for Online Group Posting Strategy

Why This Works Best

Section 7: Engagement & Monitoring

Step 1: Daily Social Media Monitoring

Step 2: Track Engagement & Adjust Strategy

Step 3: Last-Week Push & Follow-Ups

Step 4: Handling Negative Comments or Concerns

Final Action Steps for Engagement & Monitoring

Why This Works Best

Section 8: Post-Event System

Step 1: Send a Follow-Up Press Release About the Event’s Success

Step 2: Thank Attendees, Bookers & Sponsors

Step 3: Share Audience Testimonials & Event Highlights

Step 4: Encourage Reviews & Testimonials for Future Promotions

Step 5: Recycle Event Content for Future Promotions

Final Action Steps for Post-Event Engagement

Why This Works Best

Section 9: Final Checklist

Step 1: Pre-Event Promotion Checklist (Before the Event Date)

Step 2: Event Day Checklist

Step 3: Post-Event Checklist

Final Action Steps Before Closing Out This Event

Why This Works Best

Section 10: Organizing Your Promotional Materials

Step 1: Create a Separate Promotional Folder for Each Event

Step 2: Save & Label Files Clearly

Step 3: Back Up & Repurpose Event Content

Final Action Steps for Event Folder Organization

Why This Works Best

BONUS CONTENT: Advanced Strategies for Event Promotion

1. Boost the Best Performing Post Each Week

Why It Works:

How to Execute:

🎯 Why It Works:
Exclusivity drives engagement and increases ticket value. By offering secret VIP tickets, you create a sense of mystery and urgency that makes people more eager to buy. This strategy boosts ticket sales while rewarding dedicated fans and high-value customers.

✅ Create a hidden ticket category on your event page (e.g., “Secret Access VIP” or “Hidden VIP Experience”).
✅ Only reveal the VIP link through specific channels:

💡 Pro Tip:
To make it even more interactive, let people “unlock” VIP tickets by completing an online challenge (e.g., solving a riddle on your website or decoding a message in your social media stories).

🎯 Why It Works:
Local media outlets are always looking for unique stories. A live magic stunt creates a visually compelling, newsworthy event that gets you free publicity in newspapers, TV, and radio.

💡 Pro Tip:
TV stations love live interactive content—suggest a trick where the host is involved in the illusion to make it more entertaining!

🎯 Why It Works:
Larger ticket purchases mean fewer individual buyers needed to fill the venue. Offering group and table sales packages makes it easy for companies, families, and organizations to book multiple tickets at once—which increases revenue per transaction.

✅ Create a special group rate for 10+ tickets (e.g., “Buy 10 tickets, get 2 free”).
✅ Offer premium table sales for a better experience:

💡 Pro Tip:
If selling corporate or group packages, provide custom branded tickets with their company name for a personalized experience!

📢 VIP & hidden ticket strategies increase engagement and exclusivity.
🎟 Local media coverage generates free PR and ticket demand.
🚀 Group sales drive higher revenue per transaction.
✅ Table reservations create premium experiences that sell at higher prices.